May 26, 2024
From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
Consumer Behavior
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Read moreMay 26, 2024
Q-Commerce: The Next Generation of E-Commerce
Quick Commerce is all about being fast and with consumer demands soaring to new skies with every passing day, it’s fair to say that…
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Why Brands Need To Participate in Mega-Sporting Events
Mega-sporting events provide cities with the opportunity to flourish in tourism, nation branding, culture as well as public diplomacy. So, what do they mean…
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Amazon Ads “unBoxed” 2022: 4 Advertising Trends To Watch
Marketers across the region are facing a transforming industry – accelerated by shifting consumer behavior, economic changes, and technology updates. Amazon Ads will discuss…
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FIFA World Cup Fans in UAE & KSA Expect an Increase in Spending During the 2022 World Cup
FIFA World Cup Qatar 2022 has created a lot of excitement amongst sports enthusiasts across the globe. With the first match set to kick…
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May 26, 2024
The Impact of COVID-19 on Black Friday
Communicate speaks with Lovrenc Kessler, Partner and Managing Director at Simon-Kucher & Partners to learn more about the findings from their latest report on spending…
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Three Factors that Transformed Consumer Behavior in 2020
Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.
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May 26, 2024
Audio Everywhere You Go
Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells Communicate what users were listening to while social distancing was in effect around…
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Understanding The Changes In Shopper Behavior
As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer.
Read moreMay 26, 2024
First Look : Twitter Ramadan Insights
Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…
