Consumer behavior advocate, singer, business mogul, and TV personality Kate Hardcastle sat with Communicate to discuss the global launch of Rock n Roll Business…

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East. 

WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.

By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East