By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer

Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we…

Keep your eyes peeled for these emerging trends highlighted by Global Web Index in 2021.

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning…