May 26, 2024
Optimism to Fuel Business Growth in Next 12 Months
The Business Decision Makers’ Mindset report launched by CNN International Commercial unveils the latest trends and optimism among business leaders globally for business growth.
Consumer Research
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The Feminist Choice: Power and Purpose in the Middle East
By Monika Prokop and Dina Alsharif, Senior Strategists at VIRTUE Worldwide
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NielsenIQ Analysis Reveals FMCG Consumer Insights Across MEA during Ramadan
NielsenIQ, the global leader in consumer intelligence, has released an insights calendar that provides fresh data on consumer behavior each day, related to Ramadan.
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WARC & Aprais Joint Research Reveal How Strong Client-Agency Relationships Drive Performance
WARC Effective 100 & Aprais databases cross-referenced for a new study that reveals how trust, challenge, and strategy are the key to relationship success…
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May 26, 2024
Likee Report: 91% of Football Fans Feel Sense of Community Through Short-Form Videos
The global short video platform, Likee compiled a report that analyzes the behavior and preferences of football viewers and fans featuring 1,215 respondents from…
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May 26, 2024
Nike Survey Reveals UAE and KSA Parents’ Perception of the Benefits of Playing Sport
A new research, conducted by YouGov and commissioned by Nike Middle East, has been revealed today to understand the perceived benefits of kids in…
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Google & Euromonitor Share Insights on This Year’s World Cup Visitors
By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA
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New Google Study Reveals Shopping Trends in MENA Leading to Black Friday
Sales season offers many opportunities for marketers to stand out.
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May 26, 2024
Young Gamers are Globally Embracing the Metaverse
New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…
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GfK Study: 1 in 2 Consumers in MENA are excited about the Metaverse
GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the…
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YouGov Study: Uncovering the Socially Responsible Sports Fan
YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile…
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Sitecore Research Explores Amazon Shoppers’ Evolving Behaviour
By Paige O’Neill, Chief Marketing Officer at Sitecore
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Young Adults Likely to Drive Paid Subscriptions for Audio & Video Services in the UAE
49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% of them expect to up music streaming consumption in the…
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TikTok Usage Surpasses Facebook in KSA
TikTok, the short-form video social platform, is now more popular with KSA internet users than Facebook, according to a report released today by socially…
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Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report
Emplifi, the unified customer experience platform, has released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into…
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May 26, 2024
Research Explains Increase in Online Media Spend to Continue in 2022
Focused on five key areas, experts from Kantar predict a range of shifts for the industry as it grapples with the pandemic era.
Read moreMay 26, 2024
Talkwalker’s Tod Nielsen: “If Brands Don’t Have an Opinion, They Will Either Be on the Sidelines or Have Others Speak for Them”
Deep-diving in the findings of Talkwalker’s latest Social Media Trends Global Report.
