May 26, 2024
Nike Survey Reveals UAE and KSA Parents’ Perception of the Benefits of Playing Sport
A new research, conducted by YouGov and commissioned by Nike Middle East, has been revealed today to understand the perceived benefits of kids in…
Consumer Research
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Read moreMay 26, 2024
Google & Euromonitor Share Insights on This Year’s World Cup Visitors
By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA
Read moreMay 26, 2024
New Google Study Reveals Shopping Trends in MENA Leading to Black Friday
Sales season offers many opportunities for marketers to stand out.
Read moreMay 26, 2024
Young Gamers are Globally Embracing the Metaverse
New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…
Read moreMay 26, 2024
GfK Study: 1 in 2 Consumers in MENA are excited about the Metaverse
GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the…
Read moreMay 26, 2024
The Curation Generation: How UAE Millennials and Gen Zs Are Redefining Digital Audio
Spotify unveiled the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report explored how Gen Zs and millennials…
Read moreMay 26, 2024
YouGov Reveals Retail Rankings 2021
What are the top retail brands in the UAE, Egypt, and KSA?
Read moreMay 26, 2024
WARC, TikTok, and Publicis Groupe Release “From Discovery to Purchase: The Role of Community Commerce” Report
Global survey-led report explores the role social communities play in influencing purchase decisions.
Read moreMay 26, 2024
Expo 2020 Dubai: A Powerful Association for Sponsor Brands
YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event.
Read moreMay 26, 2024
YouGov Study: Young Adults in UAE Are More Likely Than Others to Buy a Car Online
Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.
Read moreMay 26, 2024
Meet the Post-Covid Middle East Consumer
Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East.
Read moreMay 26, 2024
Three Factors that Transformed Consumer Behavior in 2020
Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.
