YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event.

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East. 

Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.