By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand…

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…

Vuclip, the premium mobile video-on-demand (VOD) service for emerging markets, recently released a report revealing insights into consumer behavior associated with sharing videos on…