May 26, 2024
The Business of Balancing Visibility and Authenticity
By Shelley Bosworth, Business Coach, and FMCG Expert.
Content Marketing
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Is the Creator Economy Overblown and Ready to Pop?
The creator economy has often been touted as the future of marketing & commerce. However, as hype and VC funding in the space declines, Akanksha…
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Pizza Hut Appoints Publicis Middle East as Creative Agency Partner
Win follows a competitive pitch process taking place over several months.
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Netizency’s Social Recap: October 2022 Updates
Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…
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The Rise of Programmatic Podcast Advertising
By Suzi Kuban, Chief Content Officer and Marketing
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Everything You Need to Know About the SocialFi Platform – Million
The NFT-powered social media platform, Million is set to launch by the end of this year. The platform allows content creators to monetize their…
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ABG Announces New Lead for UAE Cross-Media Measurement Committee
The Advertising Business Group (ABG) announced the appointment of Amine Sadik.
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BrandRipplr and Mediaquest Launch MENA Content Creators Awards
Event will be the region’s largest for content creators and talents.
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Creativity in Less than 60 Seconds
Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok…
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May 26, 2024
Snapchat Shares Hacks For Ramadan 2020
Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and…
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Digital Tales
Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV,…
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Why Arabic content creation is a major business opportunity for content creators
With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We…
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8 stats & facts every social media marketer needs to know
The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner…
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What House of Cards can teach us about content marketing
By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a…
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May 26, 2024
The 3+1 pillars of content marketing
By Alex Ionides, managing director of Silx This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for…
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May 26, 2024
Sport360 launches in-house content marketing studio
Sport360 has launched an in-house content marketing studio, Engage360, in response to an increasing client demand for unique and inspiring content. Engage360 will help…
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7DAYS launches in-house content marketing studio
UAE publisher 7DAYS has launched DEEP, its in-house content marketing studio that aims to work with advertisers to create content. We caught up with…
