W7Worldwide highlights the vital role of public sector communications in the pandemic.

By Joe Nicolas, CEO of UM MENAT

Communicate discusses with Sabrina De Palma, Executive Director at MEPRA, the importance of industry bodies in times of crisis.

W7Worldwide’s Crisis Communications Division developed a 7-step guide for communications strategies to rebuild the tourism & hospitality industry post Covid-19.

How to remain creative on shoestring budgets.

Communications Strategist Ayad Nahas on the continuing e-commerce boom.

What marketing leaders should focus on in 2021.

Joseph Noujaim, Executive Director – Digital Transformation at Fine Hygienic Holding, describes the Covidians, the generation shaped by the pandemic.

Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on…

By Amer Aidi, Group Marketing and Communications Director at Abu Dhabi Health Services Company – SEHA

Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.

Sas Saeidi, Global Client Leader – Nestlé at Wunderman Thompson Global, on action points for brands during the pandemic, key strategic rules for success,…