Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on…

By Amer Aidi, Group Marketing and Communications Director at Abu Dhabi Health Services Company – SEHA

Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.

Sas Saeidi, Global Client Leader – Nestlé at Wunderman Thompson Global, on action points for brands during the pandemic, key strategic rules for success,…

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate…