Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and…

  What do you love about this industry? The variety. The fact that I learn something new, about mainstream or obscure industries and companies,…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead,…

Many of us are under a lot of pressure to be creative; to think of new product ideas or original pitches, come up with…

  Big data has been a buzzword over the past few years. The debate about whether it is a game-changer or another fad is…

  JWT Worldwide has announced an international scholarship program to assist and promote talented female creative advertising students. Named after both the industry’s and…

  The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on…