New survey highlights evolving consumer trends, emphasizing budget-conscious spending, personalized shopping experiences, and the rising importance of AI technology.

Liquid will be rebranded as Liquid Havas and join the organization under Havas Market.

By Hussein M. Dajani, Partner at Deloitte Digital Middle East

Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform…

By Hala Zgheib – Head of Retail, MENA, Snap Inc.