Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data…

By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving…

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve…

By Alex Malouf, IABC Chair for Europe, Middle East and North Africa I was glued to my screen twice in the last month. The…

Companies offering help in meeting the European Union’s upcoming General Data Protection Regulation (GDPR) are bidding up the price on search ads for “GDPR”…