May 26, 2024
What is CRO & how will it drive profitability for your website?
By Fadi Ali, CRO Manager, RBBi Every time I mention “CRO” to friends or associates, the usual response I receive is: “you mean A/B…
Data
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Read moreMay 26, 2024
WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?
Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full…
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May 26, 2024
Facebook’s Carolyn Everson goes on the defensive
Carolyn Everson, vice-president of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured…
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May 26, 2024
Is it too late for Facebook to start auditing developers?
Image credit: Guillermo Gutierrez/Bloomberg Facebook CEO Mark Zuckerberg finally broke his silence about the abuse of data on the platform by Cambridge Analytica, promising…
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May 26, 2024
Put your money where the data is!
By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the UAE and the same question still comes to…
