By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual…

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few…

The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making…

Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And…