By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football…

Muhammad Chbib may not be heading Tajawal as its CEO anymore, but his future plan is still brimming with his innovative ideas anticipated by…

Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30…

Launched during SXSW in April 2016, The Tempest is a media company by women, for women, with a focus on media presentation of various…

Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…

By Christian Reilly, Vice President and Chief Intelligence Officer at Citrix

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…

Facebook has asked Amazon to take down the data bases, in response to millions of user information being exposed. Researchers at a cybersecurity firm,…

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered…

By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story. The infamous “X marks the spot” leads us…

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…

This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.