May 26, 2024
TJ Lightwala joins Accenture Interactive
WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.
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Challenges and Opportunities In The Communication Industry
By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…
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How Acquiring 1st Party Data Helps
By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value? Hint: it is not the ad…
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WARC 2019 Effective Innovation Report
WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing. The report…
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Capital One Data Breach Raises Questions Over Tech Companies’ Security
In the latest of big data beaches, bank holding company, Capital One Financial Corporation, released a statement discussing a breach in their database. The…
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May 26, 2024
Intelligent design
The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making…
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May 26, 2024
Facebook to tell brands more about who’s near their stores
Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And…
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May 26, 2024
As data grows more valuable, marketers seek new ways to secure it
Data is arguably the hottest commodity in marketing, which makes it a tempting target for bad actors. But it’s not just Eastern European hacking…
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May 26, 2024
Posterscope partners with OAG data platform
Posterscope MENA, Out-of-Home (OOH) communications agency network recently announced a new collaboration with global airport and airline data analytics firm, OAG.
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May 26, 2024
Havas launches Meta Quality Barometer
To improve media inventory and campaign quality, Havas Media Group announces the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive…
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May 26, 2024
The Year of Mobile… Really?
According to research firm Morgan Stanley, one billion smartphones were shipped globally in 2013, compared with 175 million in 2009. These smartphones now represent…
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Etisalat partners with Ericsson to deploy first radio dot system in Egypt
Ericsson and Etisalat have partnered to deploy Ericsson’s innovative Radio Dot system.
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Monty Python, data and the Holy Grail of marketing
You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern…
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Continental jumps on the augmented reality bandwagon
Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of…
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LinkedIn buys Newsle to keep better tabs on your contacts for you
LinkedIn wants to overtake Twitter and Facebook as executives’ social news service of choice. On Monday the business-orientated social network added to its…
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CNN gears up for World Cup
CNN International has announced several upgrades for its TV, web and mobile platforms for real time and live coverage of the 2014 World…
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May 26, 2024
DMS signs exclusive partnership with rich media specialist Screen-it By Strategies
Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced its exclusive partnership with Screen-it By Strategies, a…
