With an overall average of 8.5/20, these results illustrate the strong need to evangelize the market on programmatic advertising issues.

451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.

Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.

Report launched at the Customer Experience Live Show shows that data analytics, CRM, and AI are the top priorities for companies’ 2022 CX strategy.

Representation contract covers commercial advertising sales across all SRMG brands, outlets, and platforms, with immediate effect.