To help agencies and brands leverage the power of the platform, Twitter hosted its virtual #TwitterGameplan event, unveiling key insights and features created with…

Gamned! helps all industry actors to self-test their digital knowledge.

By Santhosh Kannan, Digital Marketing Manager at BFL Group

In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched…

How will Ipsos’s measurement technology work and what will it bring to the industry?