Mixed reality, content mix, and user-generated content (UGC) will be essential for successful digital engagement this year.

By Suzi Kuban, Chief Content Officer, and Marketing at Next Broadcast Media.

Social media platforms move as fast as their users. Data and Insights Director, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all…

Ala Shashaa, Analytics Manager at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and…

Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…

Leading digital marketing group, Incubeta, today announced the opening of new offices in Saudi Arabia, as part of its expansion within the MENA region.…

91% of consumers across MENA made purchases on e-commerce in 2022, up from 87% in 2021. More than half of MENA consumers purchased food…

The partnership will enable Yazle to improve ad performance, and customer experience and by using streaming, lower data transfers on digital advertising campaigns on…

Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…

Omada, the performance-based digital marketing and e-commerce group signed a strategic and exclusive partnership with the most prominent media arm in the Middle East…

New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.

By Ayman Haydar, CEO of MMPWW