Targeting consumers at each stage of the purchase funnel yields better results. Sara Naja, Associate Director at MEmob+, explains how.

Naguib Toihiri, Regional Strategy Director at ForwardPMX MENA elaborates on enhancing your digital marketing game on Black Friday

By Tanisha Sakhawat, Senior Business Director EMEA at DoubleVerify

For businesses that want to take advantage of this year’s back-to-school season, here is a wide range of easy-to-use solutions.

WARC releases its Global Marketing Index report with a full review of the state of marketing in 2020.

Ali Nomani, Consultant – Sales & Marketing (B2C) at Michael Page Middle East provides more details on the findings from the 2021 Michael Page…

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to…

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch…

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing…

By Afreen Khan LinkedIn announced a new content partnership with GCC-based digital marketing agency, Netizency. The partnership between both companies aims to provide multimedia…