Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to…

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch…

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing…