May 26, 2024
Advertising Will Decline By 25% in 2020
Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder…
Digital Media
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Advertising in the Age of Coronavirus
Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these…
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Snapchat Shares Hacks For Ramadan 2020
Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and…
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May 26, 2024
Welcome to the 500 Club
There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe…
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Agora Images: #Fun2019
What’s the point of doing something if you’re not having fun? Much of man’s pursuits in life are out of the sheer expectation of…
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Nestle USA trims digital agency roster
After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep…
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May 26, 2024
The next frontier in digital media will be connected products
The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and…
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May 26, 2024
Will Unilever’s higher online standards jeopardize industry effort?
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
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May 26, 2024
How to sell MSN in the region
Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN”…
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What social media can learn from selling yachts
Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a…
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Why media brands are reviewing their media agencies
A flurry of media companies are evaluating or changing their media agency relationships as they grapple with digital’s increasing influence over TV budgets and…
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Capital flaws
The Social Network, a movie detailing the early days of peculiar, somewhat reclusive and smug Facebook founder Mark Zuckerberg, started an irrevocable trend in the startup…
