2021 is going to bring forth a whole new set of challenges for brands around the world. Luckily WARC’s released their latest toolkit to…

Sas Saeidi, Global Client Leader – Nestlé at Wunderman Thompson Global, on action points for brands during the pandemic, key strategic rules for success,…

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow…

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency,…

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the…

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related…

By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc Of late, I have been meeting a whole lot of people in…

  In today’s day and age, it is safe to assume that no media and marketing business model will survive without digitization, which reduces…