May 26, 2024
APCO Extends To Bahrain
APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO…
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The Closed Nature Of The Open Web
By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…
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Podcast Ad Market Could Reach $1.6bn by 2022
WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the…
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Media Digitization A Form of Outsourcing?
New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation…
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May 26, 2024
Programmatic Advertising: Real Time Bidding
Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic…
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BMW first to use DOOH screen at DIFC to launch its i8 sportscar
Elevision Media, which owns and operates the LED screen at the DIFC, will be supporting the launch of the new BMW i8 with…
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May 26, 2024
DMS signs exclusive partnership with rich media specialist Screen-it By Strategies
Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced its exclusive partnership with Screen-it By Strategies, a…
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New dawn
You recently moved to Yahoo after a 30-year stint in television. What will your previous experience in broadcasting bring to Yahoo? A number…
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Welcome to the kingdom
While the economic crisis pulls Jordan’s advertising industry underwater, digital is saving it from drowning Back in June 2011, Communicate Levant’s cover story about…
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Elevision Media launches new DOOH space in the DIFC
Elevision, a digital-screen media company that owns and manages a network of real-time screens inside premium properties, has launched a new outdoor LED…
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DMS wins media representation for Kooora.com
Digital Media Services (DMS), the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for…
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Ad units in magazines’ iPad editions climbed 16 percent in 2013
Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine…
