There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is…

  Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge Total of 200,000 people to be…

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new…

Car search website CarInsight.com has appointed The MediaVantage as its exclusive media sales representatives for the Middle East. The contract, awarded after a competitive…

Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year.…