May 26, 2024
New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled…
May 26, 2024
Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at…
May 26, 2024
New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often than not, and especially for the past year,…
May 26, 2024
Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership…
May 26, 2024
Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various…
May 26, 2024
GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who…
May 26, 2024
Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager of SAP Bahrain. This transformation is with at…
May 26, 2024
APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO…
May 26, 2024
By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…
May 26, 2024
WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the…
May 26, 2024
New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation…
May 26, 2024
Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic…
May 26, 2024
By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…
May 26, 2024
Launched during SXSW in April 2016, The Tempest is a media company by women, for women, with a focus on media presentation of various…
May 26, 2024
According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…
May 26, 2024
Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through…
May 26, 2024
YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The…
