May 26, 2024
Tackling Fraud and Waste with Blockchain
Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no…
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Communicate Picks #2 – Once Upon a Time in Social Media
Social Media has turned into a cultural phenomenon this past decade, with many unique platforms entering the space in hopes to become the most…
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Communicate Picks #1 – Seven Tech Moments Of the Decade
With only 14 days left until the end of the decade, Communicate decides to go back in time and look at all the marvelous innovations…
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Future Tech Appoints New General Manager
As part of the organization’s new strategic endeavors, Ian Fairey, former international business director at Yazzle Media joins Future Tech as the new general…
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Protect Your Brand From Influencer Fraud
Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers…
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Artificial Intelligence Influence on Storytelling
Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…
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How Technology Can Aid Journalism?
Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…
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Social Campaign: Personal Growth
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
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Procter & Gamble Makes The Biggest Ask: Civility
By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…
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May 26, 2024
Social Campaign: Sense of Belonging
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
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How Can Marketers Satisfy the Needy Customer of the Future?
By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…
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Social Campaign: Reaching The Right Cords,
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreMay 26, 2024
Amazon to develop Alexa wearable
Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant…
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Buzzeff acquired by Teads,
MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…
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May 26, 2024
EXCLUSIVE: Fadi Maktabi on matters of the heart (and science)
This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.
Read moreMay 26, 2024
VIDEO: Why Saudi Twitter users are big on shopping in November
Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi Twitter users have shopping plans specifically for November…
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May 26, 2024
‘QMR’ and ‘Entergagement’: buzzwords or marketing techniques?
By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and…
