May 26, 2024
Patrimony Media Partners With ELLE International
Patrimony Media signed an exclusive partnership with ELLE International to license all print, digital and event extensions of ELLE Arabia in the Middle East.…
Digital
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Sky News Arabia Introduces Fresh Content in the MENA Region
The brand has begun to roll out fresh, youth-centric digital programming across popular social media platforms.
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The Creative Surplus
By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are…
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Is Data the Road to Creativity?
Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something…
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Twitter Apologies For “Inadvertently” Used Emails For Ads
Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers, to enable target advertising. The company said that they…
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May 26, 2024
From search to e-commerce: an all in one digital suite
Three million marketers around the world use SEMrush as their trusted data provider and all-in-one marketing suite with built-in competitor intelligence.
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Guess what Ikea is cutting from its marketing plans
In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…
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May 26, 2024
Digital meets outdoor in this latest partnership
Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion…
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May 26, 2024
Digital ad ratings have arrived in the UAE
There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is…
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Saudi to soon have 50,000 digitally-savvy women – all thanks to this tech giant
Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge Total of 200,000 people to be…
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May 26, 2024
YouTube is now charging even for ads that are skipped
YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new…
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May 26, 2024
The MediaVantage wins rights to CarInsight.com
Car search website CarInsight.com has appointed The MediaVantage as its exclusive media sales representatives for the Middle East. The contract, awarded after a competitive…
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May 26, 2024
Sport360 announces agreement with global digital analytics experts Moat
Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year.…
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Commercial Bank of Dubai (CBD) introduces digital-only banking
Regional digital advertising agency, Hug Digital has launched what it claims to be the UAE’s first digital-only banking service, CBD NOW, for CBD. The…
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May 26, 2024
Digitraction
Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having…
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May 26, 2024
Publicis Groupe, Tencent sign global partnership
Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology…
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May 26, 2024
Agencies give thumbs up to YouTube Red
A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21.…
