May 26, 2024
Meet Twitter Head Of Video Solutions
Twitter announced today it has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa region. The move is another…
Digital
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May 26, 2024
Why Facebook Hired Contractors?
Facebook Inc. just completed a massive fine of $5 billion settlement with the U.S. Federal Trade Commission following the probe on its privacy practices.…
Read moreMay 26, 2024
Data, The New Treasure Trove
It’s every company’s dream to know the real-time location of its audience, deeply understand them and know exactly how, when and where to speak…
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May 26, 2024
Can’t Buy Me Likes!
By Ethan Jakob Craft After a trial run in Canada that’s been ongoing since May, Instagram announced on July 17 that it would be…
Read moreMay 26, 2024
Why Embrace Digital Workforce?
By Sharvari Alape Technological advancements through digital innovations are driving companies to transform their workforce. According to a report by Research and Markets, the…
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May 26, 2024
Chief Marketing Officers will be the highest spenders on IT
Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the…
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May 26, 2024
Art of seduction
Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…
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May 26, 2024
Visa introduces EMV chip-based biometrics
Visa Inc. introduces a new specification to enable palm, voice, iris, or facial biometrics for chip card transactions. The framework is designed for the EMV…
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May 26, 2024
Exponential partners with MOAT to guarantee 100 percent viewability
Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media…
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May 26, 2024
Emirates NBD introduces banking via Twitter
Emirates NBD is now offering customers the option of conducting select banking enquiries and transactions via Twitter. The first-to-market banking service will allow Emirates…
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May 26, 2024
Brand macrocosm
Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes…
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May 26, 2024
Why ad-blocking is good news for almost everyone
The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…
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May 26, 2024
In a digital world, are generations dead?
As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…
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May 26, 2024
Clique rolls out new brand identity
Clique Communications Group, now Clique, has recently announced its new brand identity and new integral members. “We wanted to create an identity that truly…
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May 26, 2024
Visa Inc. and Stripe enter into strategic partnership
Visa Inc. and mobile and online payment provider, Stripe, announce a strategic partnership in support of net technologies and online payment experiences for global…
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May 26, 2024
Awok.com CEO’s makes predictions for Middle East e-commerce
E-commerce in the MENA region has grown and continues to grow at a rapid pace. In May 2013, Go-Gulf estimated that the value of…
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May 26, 2024
Etihad Airways appoints Cheil to global and social marketing
National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new…
