May 26, 2024
AI in Advertising – The Tech is Already Available for MENA Marketers
By Terry Kane, Managing Director across MEA at The Trade Desk.
Dooh
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DigitAll – Subsidiary of W Group Signs an Exclusive Partnership with Advertima
DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, a retail media…
Read moreMay 26, 2024
Pikasso Expands to Italy
Italian branch of the international group specializing in outdoor advertising debuts.
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The Media Connector Launches Digital OOH Operations in the UAE
The latest OOH advertising solution announced its launch in the last quarter of this year.
Read moreMay 26, 2024
Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services
This is the first fully exclusive Digital Out-of-Home (DOOH) partnership that focuses on bringing premium, relevant advertising to the local Emirati communities.
Read moreMay 26, 2024
RMS’s Nezar Nagro On What the Future of OOH in KSA Holds
New win by RMS Outdoor illustrates the fast change of pace in the KSA market.
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RTA, Hypermedia Sign 10-Year Partnership Agreement to Manage Metro Advertising
The agreement is a game-changer for the outdoor advertising industry.
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W Group’s Chairman and CEO Habib Wehbi: Digital OOH Is an Experience
W Group does not only sell media. It creates engagements using smart solutions.
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Changing Times In the World of OOH
“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in…
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Digital meets outdoor in this latest partnership
Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion…
Read moreMay 26, 2024
How JCDecaux is bridging the gap between online and offline
JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge…
Read moreMay 26, 2024
Elan Media launches digital control center Elan Live
Elan Media has launched Elan Live, which is a control suite that allows the company to control the content delivery to all 242 digital…
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May 26, 2024
Raise the game
We catch up with Niall Sallam, founder and CEO of Elevision Media, a digital out-of-home media network providing digital screens in elevators of residential and…
