Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion…

By Femi Oshiga  The 5G future is beginning now across the Middle East and Africa.  With the technology expected to contribute billions to economies…

With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which…

Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions.

In 2014, with a population of 83,386,739, Egypt’s mobile Smartphone penetration rate was 68.7 percent, making it the highest African country; it fell only slightly…