The Topics API replaces the Federated Learning of Cohorts (FloC) technology, which Google proposed last year, and promises a better algorithm for user privacy.

Watch the interview below with Nader Bitar, GM at MMP Worldwide

By David Temkin, Director of Product Management, Ads Privacy and Trust at Google

Everybody’s talking about FLoC. The latest ad targeting technology that Google claims is nearly as effective as third-party cookies. Here’s what Communicate knows about…