NielsenIQ, the global leader in consumer intelligence, has released an insights calendar that provides fresh data on consumer behavior each day, related to Ramadan.

NielsenIQ brings a new FMCG barometer to understand trends across Saudi Arabia and the United Arab Emirates. In Modern Trade, the latest quarter’s value…

Combining technology, innovation, and sustainability, PepsiCo is introducing new ways to shop, snack, and drink.

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies…

PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally.…