May 26, 2024
David Beckham Unveiled as AliExpress Global Ambassador
The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes.
Football
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Adidas and Havas Middle East ‘Weaved As One’ Campaign
Initiative supports the launch of the Saudi Arabia Football Federation Kit.
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Heinz Arabia Dives into World Cup Spirit with its Latest Campaign
Heinz Arabia’s latest campaign turns football fanatic, Thomas Heinz into a billboard to represent the brand at the World Cup and also interact effectively…
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The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula
How brands can use users’ passion for football in the region to create connections.
Read moreMay 26, 2024
Not participating in the World Cup? Here’s how you can still win
Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…
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May 26, 2024
Du vs Etisalat vs beIN: How can GCC viewers watch the FIFA World Cup
Excitement is high for the FIFA World Cup in the region with four Arab countries participating in it for the first time. The first…
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Second becomes first at the FIFA World Cup
It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa,…
Read moreMay 26, 2024
Game changer
The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative…
