The automative brand’s latest SUV launch captured the attention of TikTok’s young, tech-savy audience

Concluding a high-stakes global creative agency review that started in April this year, Ford has hired BBDO as its lead global brand creative agency.…

Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the…

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This…

“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we…