May 26, 2024
THE UAE LOTTERY LAUNCHES RESPONSIBLE GAMING INITIATIVE WITH TAKALAM
The Game LLC, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam.
Gaming
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Read moreMay 26, 2024
Debunking Myths: The Real Value of Esports for Advertisers
By John Tippins – Regional Strategy Director, UM MENAT
Read moreMay 26, 2024
Gen-Z is the Driving Force of the World’s Gaming Industry
A statement that takes no one by surprise. But, worth taking note of especially if you’re a brand custodian or an advertiser trying to…
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Gaming Negatively Affects Gamers in the UAE More Than the Global Public
Ithra’s Digital Wellbeing Global Report reveals insights under six key global themes: Balance, AI, Social Media, Gaming, Work, and Regulations.
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May 26, 2024
UAE’s Gaming Revolution: Web3 sets the pace, is a $1 Billion Economic Boost coming?
Web3 gaming is expected to attract up to 100 million gamers, creating a market worth an estimated $1 billion by 2025.
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May 26, 2024
Why is Gaming a $6 Billion Blossoming Oasis in the Middle East?
By Saad Khan, CEO, GameCentric
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May 26, 2024
Netizency’s Social Recap: December 2023
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…
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May 26, 2024
CNN’s Marketplace Middle East Explores Saudi Arabia’s Ambitions to Become a Global Sporting Hub
In the latest episode of Marketplace Middle East, CNN’s Eleni Giokos sees how Saudi Arabia plans to diversify its assets and become a global hub in the multibillion-dollar…
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May 26, 2024
AXE® Named as an Official Sponsor of the FIFAe Finals 2023
Through the partnership, FIFA and Axe will collaborate on a new digital campaign called ‘Power Up Your Game with AXE’, which will focus on…
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DMS and E-sports and Gaming Marketplace Division Announce Partnership
Collaboration aims to tap into the growing potential of gaming advertising.
Read moreMay 26, 2024
Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs, Says New AppsFlyer Report
More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.
Read moreMay 26, 2024
French Telecom Provider Orange & Publicis Groupe Reveal Latest Campaign for MENA Gamers
French telecommunications giant Orange spotlights African and Middle Eastern cultures in video games in its latest campaign ‘#MaxYourIdentity.’
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May 26, 2024
Brands Should Take Inspiration from Modern Video-Game Adaptations
By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East
Read moreMay 26, 2024
Yandex Games now Available Across MENA
Gaming platform is a service of Russian search engine and web portal Yandex.
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May 26, 2024
MMP World Wide Enters Exclusive Partnership with Bidstack
The adtech provider expands further into in-gaming advertising.
