Joseph Noujaim, Executive Director – Digital Transformation at Fine Hygienic Holding, describes the Covidians, the generation shaped by the pandemic.

As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots;…