May 26, 2024
What are Tomorrow’s Consumers Truly Thinking?
The Gen-Alpha (8-15 years old) have missed out on two formative years due to the pandemic. While the lockdowns were hard on everyone, their…
Generation Z
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Read moreMay 26, 2024
Why Power Horse Went Ultra-Local With Their Latest Campaign?
Premium energy drink, Power Horse’s latest campaign, puts Gen Z in the spotlight to make them feel like they are seen and understood. Communicate…
Read moreMay 26, 2024
The Curation Generation: How UAE Millennials and Gen Zs Are Redefining Digital Audio
Spotify unveiled the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report explored how Gen Zs and millennials…
Read moreMay 26, 2024
Reflection From Gen Z
By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…
Read moreMay 26, 2024
Confessions Of An Advertising Recruiter: Tales From The Dark Side
By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are…
Read moreMay 26, 2024
Gen Z Doesn’t Want to Buy Your Brand, They Want to Join It
By Mary Ellen Dugan Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent…
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May 26, 2024
Millennials and Generation Z talent look for purpose not a job
By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…
