Global position to lead brands into the next great era of creative commerce.

Joe Abi Mansour, Digital & Commerce Director at Geometry MENA, on big brands wanting to go direct to consumer (D2C) while digitally native vertical…

By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless…

Katie Streten, Experiential Strategy Director at Geometry MENA, explains how experiential is an opportunity for greater connection. The current situation has CMOs in a…

Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East…