May 26, 2024
Earned Effect Study Explores the Impact of Campaigns that Earn Coverage and Conversation on Business Performance
The new study was conducted by The Weber Shandwick Collective in partnership with the IPA.
Global
Read more
Read moreMay 26, 2024
MENA Professionals Join New York Festivals Advertising Awards’ 2023 Grand Jury
Award-winning advertising creatives and industry thought leaders from 47 countries will judge the 2023 NYF Advertising Awards.
Read moreMay 26, 2024
Google Shares 2022 Ads Safety Report
By Alejandro Borgia, Director Ads Privacy and Safety at Google
Read moreMay 26, 2024
Snap Inc. Launches Enterprise-Wide Augmented Reality Solution ARES
The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly…
Read moreMay 26, 2024
Omnicom Media Group Ranks #1 for 2022 Incremental Billings Growth in Global Analysis by COMvergence
OMD tops the ranking for new business in MENA.
Read moreMay 26, 2024
Influpreneurship: How Influence Is Increasingly Breeding Entrepreneurship
By Baha Hamadi, Founder & Managing Director of Keel Comms
- Read more
May 26, 2024
AdForum Launches Latest Business Creative Report: a Ranking of the World’s Most Awarded Ads
The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With Pepsi” by Miami-based agency Alma, the report found.
Read moreMay 26, 2024
The Corporate Athlete
By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy
Read moreMay 26, 2024
The Opportunity Cost of Digital Business Transformation
By Shikha Devadiga, Associate Partner – UX & Research at Red Blue Blur Ideas (RBBi)
Read moreMay 26, 2024
KSA’s Royal Commission for AlUla Launches ‘The Journey of Hope’ Campaign
The campaign, conceptualized by Impact BBDO, celebrates the second annual Arabian Leopard Day.
- Read more
May 26, 2024
Snap Inc. Brings Ray Tracing to AR Creators and Developers
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.
Read moreMay 26, 2024
MMP World Wide Acquired by LifeOnScreen in Deal of More than AED 110 Million
Leading programmatic company inks agreement with digital out-of-home tech company.
- Read more
May 26, 2024
Brands Should Take Inspiration from Modern Video-Game Adaptations
By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East
Read moreMay 26, 2024
TikTok Updates Account Enforcement System
Under the new system, offending accounts will accrue strikes as the content is removed.
Read moreMay 26, 2024
Top 5 Data Privacy Trends that Will Rule 2023
By Astrid Gobardhan, Data Privacy Officer at VFS Global
- Read more
May 26, 2024
Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
Digital 2023 report by Meltwater and We Are Social shows that people globally are becoming more discerning in their Internet use.
