May 26, 2024
Instagram Launches Educational Platform for its Creators – Creator Lab
In an effort to help its creators get a better understanding of the best social media practices and insights, Instagram launches a special educational…
Global
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Vice Media Group Unveils Metaverse HQ
The arrival of VMG, a global multi-platform media company allows its borderless creative workforce to come together virtually for the first time in a 3D…
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How Can Your Business Reach More People Across Borders This Ramadan?
By Rana Bouri, Head of Marketing, MENA at Meta
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Facebook Launches Reels Globally Along With New Ways for Creators to Make Money
New Facebook Reels features include Remix, sharing to Facebook Stories, and more.
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Communiquestion: The Metaverse, Utopia or Dystopia?
As the uncertainty of the ever-evolving virtual world lures upon us, mixed expectations surface. We asked the industry: The Metaverse: utopia or dystopia?
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May 26, 2024
Global Advertisers Establish Cross-Media Measurement Principles
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of…
Read moreMay 26, 2024
Climate Deniers Enjoy Media Coverage Globally
In an attempt to offer “balanced” reporting, media globally offers climate deniers with no scientific background space to oppose scientists. This revelation came in…
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May 26, 2024
New Vice Chairman of PRCA MENA Announced
In a statement to the press, PRCA announced Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to…
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Why authenticity is the cornerstone of influencer marketing
By Marta Buryan, social media analyst at Socialbakers
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Saatchi & Saatchi appoints Justin Billingsley as worldwide chief operating officer
Justin Billingsley been appointed to the position of worldwide chief operating officer for Saatchi & Saatchi.
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May 26, 2024
In a digital world, are generations dead?
As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…
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Aaron Lau is appointed Cheil Worldwide’s President of International
Headquartered out of South Korea, marketing solutions company Cheil Worldwide has recently made the announcement that Aaron Lau will be president of International. Prior…
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May 26, 2024
Omnicom Media Group MENA is accredited by Global Reporting Index
Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency…
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May 26, 2024
Mash it up
Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic…
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May 26, 2024
Tribe Global moves to the Middle East
Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is…
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May 26, 2024
Conde Nast Entertainment hires YouTube stars for original video push
The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has…
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May 26, 2024
Twitter changes pricing model for advertisers
Twitter has introduced new tools for what it calls “objective-based campaigns”, offering four new ways in which advertisers can buy ads on the…
