By Nader Bitar, Managing Director at MMP World Wide

FP7 McCann Dubai retains its first creative agency rank in Effective 100 and Impact BBDO Dubai climbs to second best agency in Creative 100.

Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.

The agency will be responsible for managing end-to-end media planning and buying for Kering across 42 markets.

By Elias Karam, Strategic Planner at Publicis