May 26, 2024
WARC Rankings 2023 Are Out
Havas Middle East ranks second in Media, Leo Burnett is the only MENA agency in the Effective 100 creative agencies listing, and Impact BBDO makes…
Global
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TikTok Reaffirms Commitment to Safety with New Community Guidelines
Refreshed Community Guidelines are underpinned by TikTok’s Community Principles.
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ABG Supports Wave II of the Global DEI Census
Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey.
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Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs, Says New AppsFlyer Report
More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.
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LinkedIn Research Explores Challenges Faced by CMOs Amidst Economic Uncertainty
Platform shares insights from around the world and MENA.
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AdForum PHNX Awards Introduces Grand Prix for Peace
Judging is open to every industry member.
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CNN Business Arabic Goes Live
New media outlet delivers global economic, business and finance news and analysis to millions of Arabic speakers across the globe.
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TikTok Highlights Three Trend Forces That Will Define 2023
What’s Next Report 2023 launched to help brands thrive on the platform.
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Chainalysis 2023 Crypto Crime Report Shows Illicit Cryptocurrency Volumes Reach All-Time Highs
Increase happens amid surge in sanctions designations and hacking.
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AppsFlyer Releases Top 5 Data Trends of 2022
The impact of Apple’s ATT can clearly be felt, sometimes in surprising ways.
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Pikasso Expands to Italy
Italian branch of the international group specializing in outdoor advertising debuts.
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From the Streets to the Boardroom: What Rap and PR Have in Common
By Baha Hamadi, Board Member of the Public Relations & Communications Association
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CNN Pioneers Breaking News Simulator
Initiative is part of CNN Academy program expansion.
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Google & Euromonitor Share Insights on This Year’s World Cup Visitors
By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA
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From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
