By Nicole Magoon, Partner at Bain & Company London, and Juerg Kronenberg, Partner at Bain & Company Middle East.

By Tarek Chemaly, communication consultant and multimedia artist

Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…

The report follows a global survey of marketing strategists and shows that strategy is growing in importance and divergence but lacks diversity in its hiring. 

The rapid evolution of paid media on social led to the creation of the new role.