Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…

TBWA earns a first of its kind set of industry honors across the collective, globally and in MENA.

FP7 McCann wins coveted honor for second consecutive year.

Publicis Groupe stopped its business and investments in Russia earlier this week, by ceding the ownership of its agencies to local management, effective immediately.

AdForum launched the PHNX Awards in 2020 as a way of supporting the global creative industry. Originally a one-off award, its success has led…

At the core of this report is the WARC dComm IndexTM – a new proprietary data-led benchmark for brands to measure themselves against category competitors and across…

In an effort to help its creators get a better understanding of the best social media practices and insights, Instagram launches a special educational…

The arrival of VMG, a global multi-platform media company allows its borderless creative workforce to come together virtually for the first time in a 3D…

By Rana Bouri, Head of Marketing, MENA at Meta

New Facebook Reels features include Remix, sharing to Facebook Stories, and more.

As the uncertainty of the ever-evolving virtual world lures upon us, mixed expectations surface. We asked the industry: The Metaverse: utopia or dystopia? 

Havas Group becomes the first communications group to plant its flag in The Sandbox, opening up new opportunities for brands and talent.