Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google…

Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as…

Last week, Mark Zuckerberg, CEO of Facebook, appeared in front of the US Senate following the controversy brewed by reports that data firm Cambridge Analytica…

Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now…

Publicis Communications MEA has joined forces with Google to enhance its digital-first approach across the roster of creative agencies, Leo Burnett, Publicis, Saatchi &…