
May 26, 2024
What Does Google’s Introduction of ‘Topics’ Mean for Advertisers?
The Topics API replaces the Federated Learning of Cohorts (FloC) technology, which Google proposed last year, and promises a better algorithm for user privacy.
May 26, 2024
The Topics API replaces the Federated Learning of Cohorts (FloC) technology, which Google proposed last year, and promises a better algorithm for user privacy.
May 26, 2024
Google announces Anthony Nakache as the new Managing Director for Google in the Middle East & North Africa, based in Dubai.
May 26, 2024
The Privacy Sandbox was launched by Google Chrome in 2019 to improve web privacy for users, it is now trialing a new initiative called…
May 26, 2024
Google welcomes the latest startups selected for the third cohort of ‘Google for Startups Accelerator Middle East and North Africa’, a three-month digital accelerator…
May 26, 2024
Mateen Agha, SEO Lead at ForwardPMX, explains what brands can do when Internet users don’t need to click on anything to find answers. It has…
May 26, 2024
A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going…
May 26, 2024
By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the…
May 26, 2024
By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…
May 26, 2024
By Max Alawwad Youtube has launched music streaming service in MENA earlier this week. According to the company the amount of music content watched on their…
May 26, 2024
Facebook is finally starting to roll out a new feature allowing users to see which advertisers have their data and prevent them from using…
May 26, 2024
After it was fined a record-breaking $5 billion for not following antitrust laws in the EU, search giant Google recently announced that, starting early…
May 26, 2024
Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a…
May 26, 2024
By Afreen Khan Researchers at the New York University (NYU) Abu Dhabi have designed a microprocessor that provides data privacy using cryptography. The project…
May 26, 2024
Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without…
May 26, 2024
By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for…
May 26, 2024
By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…