GroupM, the leading media investment group of WPP, announces Ravi Rao’s exit as CEO of GroupM MENA to pursue new opportunities outside of the organization.

The report looks at 2020’s impact on various advertising mediums.

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder…

By Nisha Patel, Head of Xaxis MENA talks about the need to keep the topic of gender diversity an ongoing conversation and not just…

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix,…