May 26, 2024
Both organizations enter into strategic partnerships to help clients navigate the changing advertising ecosystem and bridge the gap between the retail and media worlds.
May 26, 2024
GroupM’s carbon calculator now includes SeenThis technology following the partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15 million smartphones.
May 26, 2024
Appointments and organizational transformation drive business wins and client successes for WPP’s media investment group in MENA.
May 26, 2024
GroupM’s Global President, Business Intelligence has a lot to say about truisms around inflation, consumption, growth, and advertising.
May 26, 2024
In her first visit to the GCC since she was promoted to EMEA CEO of GroupM, Demet Ikiler discusses her (relatively) new role and…
May 26, 2024
By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…
May 26, 2024
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…
May 26, 2024
Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media…
May 26, 2024
Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline…
May 26, 2024
GroupM has announced that it will merge MEC and Maxus into one as yet unnamed agency, while strengthening its digital agency Essence to turn…
May 26, 2024
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
May 26, 2024
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
May 26, 2024
Keyade Middle East – part of GroupM – has been appointed by Mövenpick Hotels & Resorts to manage the company’s entire portfolio of search…
May 26, 2024
Filip Jabbour, CEO, GroupM MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through…
May 26, 2024
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
